Burke Lord Real Estate

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SELLER SERVICES

Selling Your Home With a Real Estate Agent

Selling a home involves more than putting it on the market. The right listing agent should help you understand your home's value, decide how to prepare it, develop a pricing and marketing strategy, evaluate offers, negotiate terms, and keep the transaction moving through closing.

BurkeLord Real Estate helps sellers throughout Southern New Hampshire and Northern Massachusetts navigate that process from start to finish.

We begin with a seller consultation to learn about your property, goals, and timeline. From there, we develop a plan based on the home, the current market, and what you need from the sale.

Choosing a Real Estate Agent to Sell Your Home

A Realtor should be able to explain more than what your home might be worth. Sellers should understand how the agent arrived at a recommended list price , how the property will compete with other listings, how it will be presented to buyers and what happens after an offer comes in.

Bill Burke and Jennifer Lord bring 30 years of combined real estate experience to the buyers and sellers they represent. That experience shapes how BurkeLord approaches pricing, preparation, marketing, negotiation and the transaction itself.

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Home Valuation and Pricing

Pricing Your Home for Sale

Pricing isn't based only on what similar homes sold for in the past.

We start with a home valuation and comparative market analysis using relevant sold properties to establish a realistic value range. We also review pending sales and the active listings your home will compete against when it reaches the market.

Active inventory matters because it shows us the choices buyers have right now. Looking at that competition can reveal gaps in the market and help us determine how to position the listing and discuss an appropriate list price with you.

That research becomes the foundation for the pricing strategy before we list your home.

Home Preparation

Preparing Your Home for Sale

You don't need to decide what to repair, change or improve before talking with a real estate agent.

Preparing a home for sale doesn't necessarily mean making every possible improvement. As part of the consultation, we look at the property's condition and presentation, your timeline and the current competition before discussing what may make sense.

When additional help is needed, BurkeLord can connect you with trusted vendors for services such as staging, junk removal and landscaping. The goal is a market-ready plan that makes sense for your particular situation.

Home preparation and marketing plan for a BurkeLord home seller

Property Marketing

Marketing Your Home for Sale

Presentation and marketing should work together with pricing and competitive positioning.

Depending on the property and marketing package, BurkeLord's marketing can include professional photography, video, aerial drone photography and video, 2D and 3D floor plans, virtual or AI staging, and twilight photography.

The goal isn't simply attractive listing photos. Buyers should be able to understand the property and what it offers before deciding whether to schedule a showing.

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Once the listing is ready to launch, we use targeted online and social media marketing to help reach prospective buyers.

The marketing plan works together with presentation, pricing, and competitive positioning. Those pieces should support one another rather than operate separately.

For high-end properties, BurkeLord also offers a separate Luxury Division marketing package.

Offers & Negotiation

Comparing Offers When Selling a Home

The highest offer isn't necessarily the strongest one.

BurkeLord uses an Offer Management System that breaks down important terms so sellers can see what a buyer is proposing and compare the details more clearly. This is particularly useful in a multiple-offer situation, but the same approach helps when evaluating a single proposal.

We review the price, terms and other considerations with you, discuss the strengths or concerns we see, and guide you through the negotiation so you can decide how you want to respond.

EReviewing multiple offers with BurkeLord Real Estate
BurkeLord Transaction Management process, from preparing your home to closing.

Transaction Management

From Accepted Offer to Closing

An accepted offer is an important milestone, but there are still dates, documents and contractual steps that need to stay on track.

BurkeLord provides full transaction management for seller clients. We organize the important dates and documents, keep you informed about what comes next and guide the transaction through closing.

You'll know where things stand and what needs your attention without having to manage every part of the process yourself.

Should I Hire a Real Estate Agent to Sell My House?

You can sell a house without an agent, but there can be advantages to working with a real estate professional who handles home sales every day. An experienced listing agent understands the process, knows what to expect at each stage, and can help navigate issues or obstacles that may arise along the way.

That support goes well beyond getting the property listed. It can include evaluating value and competing inventory, preparing and positioning the property, marketing, reviewing buyer terms, negotiating, and managing the transaction through closing.

The important question is whether the agent can explain the strategy behind the recommendations being made and give you the information you need to make informed decisions throughout the sale.

Local Experience

Real Estate Experience Behind Your Home Sale

BurkeLord Real Estate is a residential real estate team serving New Hampshire and Massachusetts.

Bill Burke has worked full-time in real estate since 2008 and is licensed in both states. He holds the SRS, ABR, CREN and CBDA real estate designations. Jennifer Lord has worked in real estate since 2014

Together, Bill and Jennifer bring 30 years of combined experience to the clients they represent.

Bill Burke and Jennifer Lord of BurkeLord Real Estate

WHAT OUR CLIENTS SAY

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Sell With Us

Thinking about selling in Southern New Hampshire or Northern Massachusetts? Tell us about your property, goals and timeline. Start with a free seller consultation to discuss your options and next steps.